A few local florists in Los Angeles, Farrah’s Florist and Los Angeles Florist, have found that featuring unique products have been an economical solution to opening their business to new clientele. Many local florists rely on stock catalogs of floral arrangements for their website and product registry. To a savvy consumer this makes every florist interchangeable with the only variable being price. By creating their own catalog, florists are able to show off their unique talents and establish their own brand identity. For local florists like David Patterson, head designer for Los Angeles Florist, this did not happen overnight but was a process. David’s first step was investing in a decent...
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